Meet Our Director

Deb Fribbins

Business owners need to be confident their operations are headed in the right direction and that strategies are in place to ensure they achieve their goals. Over 40 years of experience across a broad spectrum of company specialties allows me to help all business operators transition from the struggle stage to the profitable phase quickly.

First, we determine realistic goals. From here a plan is created which marks out the pathway to ensure you meet those objectives. The plan is comprehensive and considers budgets, stock turn, marketing, products, labour and all financials. As goals are met, we modify the plan to take into account the growth and set new goals to continually advance your company’s market edge and profitability.

Developing Excellence in Business is referral-based and born out of my passion for assisting business owners reach the profitable phase. Being referral-based means I simply must efficiently and effectively provide measurable improvements to my clients so they will happily recommend me to others. Consequently, you can be assured of my abilities to communicate clearly, analyse your current situation, assist in all aspects of business development and be discreet.

My clients’ confidence in me is your reason to call. I look forward to helping you grow your business.


Deb Fribbins Coaching
Experience is not what happens to a man. It is what a man does with what happens to him.
Aldous Huxley (1895-1963)
Go confidently in the direction of your dream! Live the life you’ve imagined.
Henry David Thoreau (1817-1862)

We’ll help you take control of your business direction

Book a session with DEB now!